Lucy

Edit reality as it happens

Lucy edits and transforms live video at the speed of the stream. Content becomes alive, turning every watching moment into an interactive experience for viewers.

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Every industry that runs on video - just went live

Lucy gives enterprises, brands, creators, and viewers a live canvas - the fastest, most seamless editing experience ever built.

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Built for all industries

Shopping

Lucy places products on the viewer, live - precisely and naturally on the body, in the room, or outdoors. Close the imagination gap and let consumers see products in their context before they buy.

Advertising

Lucy turns any video into live ad inventory - inserting products, transforming environments, and creating interactive moments as it plays. Pixels fixed at production become programmable, adaptable, and responsive in real-time.

Live Streaming

Lucy turns video into a live creative canvas, enabling creators to express, engage and monetize in real-time. Change appearances, add characters, transform styles and add special effects as content is being streamed.

Social Platforms

Lucy opens a live canvas, transforming full scenes in real-time and giving creators infinite ways to express, edit and interact with their world as they shoot.

Gaming

Lucy edits the world it sees in real time, unlocking a new category of interactive gaming experiences.

When editing happens live, the math changes entirely.

Every frame becomes a live asset

Content that drives higher engagement

Branded immersive moments that convert

Infinite creative output

New revenue streams

Lucy’s full editing range

Live
Character swap
Add Object
Background edits
Style change
VFX
Remove objects
Change attribute

The edit happens before you blink.

We're partnering with enterprises, brands, creators, and viewers to make live video the new standard.

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Built on a stack that makes real-time possible

Lucy runs on DOS, Decart’s ultra-optimized inference and training infrastructure

<40ms

Sub-40ms latency. Edits appear before the frame completes

100FPS

Continuous generation

30x

More frames per secondcomparable systems

4x

Real-time inference speed

״Decart is the only AI SDK, that allows real-time consumer experiences of uncompromised quality. Finally, AI can organically blend into retail environment and actually improve consumer experience and drive business performance.״

Dmytro Kornilov
CEO, Founder – LOOOK.AI

FAQs

What is Lucy?
Lucy is a realtime video and world editing model that turns video into a programmable medium. It can transform people, products, environments, and visual effects live as content is being created, streamed, or consumed.


Who is Lucy built for?
Lucy powers experiences for enterprises, brands, and creators across retail and e-commerce, advertising, social media and live streaming, gaming, and more.


What can Lucy do?
Lucy can swap or add characters, replace, add or remove objects, change attributes, transform backgrounds, apply new visual styles, and generate special effects – all in realtime.


What industries are seeing the biggest impact?
Lucy is helping retailers create interactive shopping experiences, brands build immersive advertising, creators unlock new engagement and monetization models, and gaming companies extend digital worlds beyond the screen.


Why does real-time matter?
Real-time transforms video from a fixed asset into a dynamic experience. Instead of deciding every pixel before publishing, creators and brands can adapt content live, making video interactive, responsive, and programmable.
How can I use Lucy?
Under 200 ms, with generation running at 22 FPS (512×768×3). We're continuously optimizing the stack and expect latency to drop further in future versions.