Lucy

Edit reality as it happens

Lucy edits and transforms live video at the speed of the stream. Content becomes alive, turning every watching moment into an interactive experience for viewers.

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Partners and customers

Every industry that runs on video - just went live

Lucy gives enterprises, brands, creators, and viewers a live canvas - the fastest, most seamless editing experience ever built.

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Built for all industries

Lucy places products on the viewer, live - precisely and naturally on the body, in the room, or outdoors. Close the imagination gap and let consumers see products in their context before they buy.

Lucy turns any video into live ad inventory - inserting products, transforming environments, and creating interactive moments as it plays. Pixels fixed at production become programmable, adaptable, and responsive in real-time.

Lucy turns video into a live creative canvas, enabling creators to express, engage and monetize in real-time. Change appearances, add characters, transform styles and add special effects as content is being streamed.

Lucy opens a live canvas, transforming full scenes in real-time and giving creators infinite ways to express, edit and interact with their world as they shoot.

Lucy edits the world it sees in real time, unlocking a new category of interactive gaming experiences.

When editing happens live, the math changes entirely.

Every frame becomes a live asset.

Content that drives higher engagement

Branded immersive moments that convert

Infinite creative output

New revenue streams

Lucy’s full editing range

Live

The edit happens before you blink.

We're partnering with enterprises, brands, creators, and viewers to make live video the new standard.

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FAQs

Lucy is a realtime video and world editing model that turns video into a programmable medium. It can transform people, products, environments, and visual effects live as content is being created, streamed, or consumed.
Lucy powers experiences for enterprises, brands, and creators across retail and e-commerce, advertising, social media and live streaming, gaming, and more.
Lucy can swap or add characters, replace, add or remove objects, change attributes, transform backgrounds, apply new visual styles, and generate special effects – all in realtime.
Lucy is helping retailers create interactive shopping experiences, brands build immersive advertising, creators unlock new engagement and monetization models, and gaming companies extend digital worlds beyond the screen.
Real-time transforms video from a fixed asset into a dynamic experience. Instead of deciding every pixel before publishing, creators and brands can adapt content live, making video interactive, responsive, and programmable.